LAGUNITAS: THE NEW SELLOUT GOLDEN ALE

A new golden ale will hit the shelves owning the sellout label. Once Heineken bought Lagunitas, the independently owned beer company was trolled online and critiqued by its consumers for selling out. So why not own the sell out label?

Posters

SPONSORED FESTIVAL

Lagunitas will sponsor a music festival with “sellout” indie artists, like Daft Punk, Modest Mouse, & Mumford & Sons

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Art DirectOR: julia train

illustrator: rives Wiley

copywriters: christian san emeterio & julia train